Business Management and Administration+ International Management Skills
+ Digital Business Skills
+ Innovation and Entrepreneurship

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    Complement your Business Administration degree

    Business Administration + Digital Business Skills

    Combine your Bachelor’s degree in Business Administration with the Digital Business Skills degree and you will acquire the necessary competences and management skills to manage projects and companies in this digital, global and interconnected world. You will face the challenges of the digital age, generating new opportunities and developing your ability to transform information into knowledge.  

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    45 ECTS

    You will study an additional 45 ECTS credits , distributed over the 4 years, as a complement to your degree studies. 

    See course syllabus 

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    Digital tools

    You will enter the digital era and learn about new realities and concepts such as eCommerce, user experience, mobile marketing and data mining

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    Real cases in the classroom

    Visits to several companies and the presence of professionals in the classroom will allow you to face real cases of companies that are immersed in a digital transformation process. 

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    New professional profiles

    Online reputation management, digital audience analysis, Customer Relationship Management (CRM), digital businessdevelopment, etc. You will be prepared to face the new professional realities of today's companies. 

    One-week international stay

    Summer Programme

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    One-week international stay

    Summer Programme

    This course focuses on skills related to the knowledge of digital innovation ecosystems. It is delivered in an intensive format over a short period of time.

    During the 2018/19 academic year, in collaboration with SolBridge International School of Business, the course was developed in South Korea where seminars, company visits and cultural activities were held.

    See details on the blog

    3 módulos de formación

    01

    Transformación digital

    Conocerás las estrategias y modelos de negocio para ldierar el cambio digital de las empresas y promover la optimización de los modelos de negocio. Todo ello, a través de las tecnologías digitales.  

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    Asignaturas: Digital Economy and Business(*), Industria 4.0 - In company, Digital Tools (*).

    *En inglés. 

    02

    Marketing digital

    Trabajarás la competencia de orientación al cliente, mediante conceptos como el user experience, e-commercemobile marketing. Los profesionales y las organizaciones han de comprender e interactuar con el nuevo cliente en el contexto digital.    

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    Asignaturas: Marketing Digital I, II y III.

    03

    Big Data & Business Intelligence

    Desarrollarás las competencias necesarias para la captura, almacenamiento, explotación y ordenación de la información (análisis predictivo, data mining...), a fin de transformar los datos disponibles en conocimiento y apoyar así el diagnóstico y la toma de decisiones del negocio. 

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    Asignaturas: Big Data & Business Intelligence I y Big Data & Business Intelligence II (*).

    *En inglés.

    urbietaIcono para el play del video

    Son asignaturas muy prácticas. Hemos visitado varias empresas y también vienen profesionales a clase para plantearnos casos reales.

    ADE + Digital Business SkillsAne Urbieta