MENU / BMA + Digital Business Skills
Complement your bachelor´s degree with
MENU / BMA + Digital Business SkillsComplement your bachelor´s degree with
Combine your Bachelor’s degree in Business Administration with the Digital Business Skills degree and you will acquire the necessary competences and management skills to manage projects and companies in this digital, global and interconnected world. You will face the challenges of the digital age, generating new opportunities and developing your ability to transform information into knowledge.
You will study an additional 45 ECTS credits , distributed over the 4 years, as a complement to your degree studies.
You will enter the digital era and learn about new realities and concepts such as eCommerce, user experience, mobile marketing and data mining.
Visits to several companies and the presence of professionals in the classroom will allow you to face real cases of companies that are immersed in a digital transformation process.
Online reputation management, digital audience analysis, Customer Relationship Management (CRM), digital businessdevelopment, etc. You will be prepared to face the new professional realities of today's companies.
This course focuses on skills related to the knowledge of digital innovation ecosystems. It is delivered in an intensive format over a short period of time.
During the 2018/19 academic year, in collaboration with SolBridge International School of Business, the course was developed in South Korea where seminars, company visits and cultural activities were held.
01
Conocerás las estrategias y modelos de negocio para ldierar el cambio digital de las empresas y promover la optimización de los modelos de negocio. Todo ello, a través de las tecnologías digitales.
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Asignaturas: Digital Economy and Business(*), Industria 4.0 - In company, Digital Tools (*).
*En inglés.
02
Trabajarás la competencia de orientación al cliente, mediante conceptos como el user experience, e-commerce o mobile marketing. Los profesionales y las organizaciones han de comprender e interactuar con el nuevo cliente en el contexto digital.
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Asignaturas: Marketing Digital I, II y III.
03
Desarrollarás las competencias necesarias para la captura, almacenamiento, explotación y ordenación de la información (análisis predictivo, data mining...), a fin de transformar los datos disponibles en conocimiento y apoyar así el diagnóstico y la toma de decisiones del negocio.
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Asignaturas: Big Data & Business Intelligence I y Big Data & Business Intelligence II (*).
*En inglés.
Son asignaturas muy prácticas. Hemos visitado varias empresas y también vienen profesionales a clase para plantearnos casos reales.
