Deusto Business Analytics ProgrammeBACHELOR'S DEGREE IN BMA + Digital Business Intelligence
+ MASTER'S DEGREE Business Analytics + Associated Deusto Degree

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    Leading the digital future of business

    About the Bachelor’s degree

    In an increasingly digitised and interconnected world, big data analytics and process automation are critical to business success.

    Deusto Business Analytics Programme is a solid programme that prepares you to identify new business models and strategies in areas such as marketing, finance and logistics. Thanks to Big Data analytics, you can make better informed decisions and explore new business opportunities.

    You will develop one of the most in-demand professional profiles today, which will allow you to lead companies and define their future in the digital era.



    The potential of data lies in their capacity to be transformed into valuable information or business intelligence to drive informed and strategic decision-making. This is already enabling organisations to uncover opportunities, solve challenges and optimise their performance in an ever-changing business environment.


    Business intelligence analyst, a career of the future

    According to the World Economic Forum's Future of Jobs Report 2023, this will be one of the fastest growing job profiles. 


    What will you learn?

    You will acquire the competences of the Bachelor's Degree in Business Administration and Management, which will enable you to manage the different areas of the company and gain a strategic vision. You will also gain specific knowledge and tools for data analysis and exploitation to provide data-driven solutions that contribute to the success and growth of the organisation.


    If you are…

    A person with an interest in the digital world and who likes to discover relationships between data; if you want to obtain a global vision of the company, have an in-depth knowledge of the effects of digitisation in different areas and be an expert in the analysis of large databases, this degree is right for you.

    • Campus:

      San Sebastian Campus

    • Programme name:

      BMA + Digital Business Intelligence | Deusto Business Analytics Programme

    • Duration/credits:

      288 ECTS

    • Language

      Spanish - Basque - English

    • Application process:

      Admission process closed

    • Faculty:

      Deusto Business School
    • Share:

    4 degrees in 5 years

    Learn about the programme structure

    1.Bachelor’s Degree in Business Administration + Management

    From Year 1 to Year 4
    You will learn about the different areas that make up a business; you will also learn how to plan, manage and implement business projects, managing human, financial and IT resources. You will study the Bachelor's Degree in Business Administration and Management together with the Deusto Degree in Digital Business Intelligence.

    2.Deusto Degree in Digital Business Intelligence

    From 1st to 4th year.
    You will master the digital tools applied to business management and will be able to create new business opportunities and business transformation; you will learn about the new digital ecosystems: e-commerce, mobile and social media marketing, machine learning, etc.

    3.Master's Degree in Business Analytics

    Year 5
    You will become a leading data analyst and further develop the skills needed to address the challenges of the Big Data era. You will be able to extract meaningful information from large volumes of data, make informed decisions and improve business efficiency and profitability.

    (*) Joint Degree awarded by Comillas Pontificial University and the University of Deusto pending verification.

    4.Deusto Degree associated to the Master’s degree

    Year 5
    You will complement the master's degree with blockchain skills, which are essential to ensure the security of digital records. You will also address marketing analytics issues, which will allow you to optimise your digital marketing strategies.

    Deusto Business School ranked among the world's best business schools


    Deusto Business School ranked among the world's best business schools

    Deusto Business School is accredited by AACSB (Association to Advance Collegiate Schools of Business) and AMBA (Association of MBAs). These international accreditations recognise quality and excellence in business education and place Deusto Business School among the world’s best business schools. Only 2% of business schools worldwide are accredited by AMBA and 6% by AACSB.

    Deusto Business School


    94%Employment rate (class of 2022, within 3 months of graduation)

    2ndBest Spanish university in BMA (CyD Fundación Conocimiento y Desarrollo ranking, 2023)

    3%Among the world's top business schools (Shanghai Ranking, 2021)

    + 500Collaborating companies

    Open your eyes to the world

    Build your international profile

    You will be able to study the Business Administration and Management degree 100% in English or up to three languages (Spanish, Basque, English). You can choose your language path with various opportunities to strengthen your language skills. Furthermore, the subjects of the Digital Business Intelligence degree are mostly taught in English.

    *Those who opt for a degree in Business Administration and Management 100% in English will be required to take the specialisation in International Management. 

    You will be able to spend a full semester abroad. Choose your destination from over 100 countries worldwide.

    An opportunity to share experiences with students from all over the world. You will enjoy an international classroom environment right from your 1st year.

    Thanks to the agreement signed with Kedge Business School, you will be able to study the last three semesters of your degree at this French university and thus gain an international double degree (limited places, allocated according to academic criteria).


    A practical and dynamic methodology

    We prepare you for your future career


    Learning by doing

    You will combine theory classes with case studies, oral presentations, debates, moot court simulations, management simulators and company visits. You will develop skills such as teamwork, decision-making and leadership, based on values such as sustainability, ethical commitment and responsibility.  


    Guaranteed internships

    You will have your first professional experience before finishing your double degree programme. Internships are compulsory and are managed by the university. In addition, you will participate in job search seminars to help you face the world of work. 


    Direct connection with companies

    You will be able to face real cases and problems of today's society that different company managers will bring to the classroom, attend job fairs and training seminars or participate in selection processes. You will learn first-hand about the needs of the business and legal environment.  


    Student entrepreneurship

    Through partnerships created and led by students, you will build on the knowledge acquired in the classroom and immerse yourself in the entrepreneurial culture. ESME Junior Company, Innogune...

    Entry requirements

    Baccalaureate - Mathematics

    Applicants need to be currently enrolled in Baccalaureate or equivalent studies in any of its pathways, except Arts. It is also compulsory to complete the Mathematics subjects indicated for the educational pathway concerned in the two years of the Baccalaureate studies.

    Average mark of notable

    Experience tells us that to access the Business Administration studies, it is necessary to have an average mark of Notable (7) or higher in 1st year Baccalaureate studies.

    B2 English level

    Applicants must also provide proof of having a B2 level in English by submitting an external certificate (First Certificate, Linguaskill, APTIS...).

    In addition, in order to obtain the bachelor´s degree in BMA, before completing your studies, you will need to accredit a C1 level of English.






    If you are going to study at the University of Deusto, you can benefit from our grant aid. We will give you information about the eligibility criteria and the range of grants promoted by other organisations.



    Our programme offers a unique opportunity to understand and apply the key principles of this revolution in the business world.

    Coordinator of Digital Business IntelligenceJuan José Gibaja Martíns

    Enjoy Deusto

    Enjoy the university experience with Deusto Campus

    Faith, solidarity, culture and sports activities

    Contact us


    Contact us


    San Sebastian campus: 
    C/ Mundaiz 50 20012 Donostia- San Sebastián

    Contact us:
    943 326



    BMA + Digital Business Intelligence | Deusto Business Analytics Programme

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