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In an increasingly digitised and interconnected world, big data analytics and process automation are critical to business success.
Deusto Business Analytics Programme is a solid programme that prepares you to identify new business models and strategies in areas such as marketing, finance and logistics. Thanks to Big Data analytics, you can make better informed decisions and explore new business opportunities.
You will develop one of the most in-demand professional profiles today, which will allow you to lead companies and define their future in the digital era.
The potential of data lies in their capacity to be transformed into valuable information or business intelligence to drive informed and strategic decision-making. This is already enabling organisations to uncover opportunities, solve challenges and optimise their performance in an ever-changing business environment.
According to the World Economic Forum's Future of Jobs Report 2023, this will be one of the fastest growing job profiles.
You will acquire the competences of the Bachelor's Degree in Business Administration and Management, which will enable you to manage the different areas of the company and gain a strategic vision. You will also gain specific knowledge and tools for data analysis and exploitation to provide data-driven solutions that contribute to the success and growth of the organisation.
A person with an interest in the digital world and who likes to discover relationships between data; if you want to obtain a global vision of the company, have an in-depth knowledge of the effects of digitisation in different areas and be an expert in the analysis of large databases, this degree is right for you.
San Sebastian Campus
BMA + Digital Business Intelligence | Deusto Business Analytics Programme
Spanish - Basque - English
Admission process closed
From Year 1 to Year 4
You will learn about the different areas that make up a business; you will also learn how to plan, manage and implement business projects, managing human, financial and IT resources. You will study the Bachelor's Degree in Business Administration and Management together with the Deusto Degree in Digital Business Intelligence.
From 1st to 4th year.
You will master the digital tools applied to business management and will be able to create new business opportunities and business transformation; you will learn about the new digital ecosystems: e-commerce, mobile and social media marketing, machine learning, etc.
You will become a leading data analyst and further develop the skills needed to address the challenges of the Big Data era. You will be able to extract meaningful information from large volumes of data, make informed decisions and improve business efficiency and profitability.
(*) Joint Degree awarded by Comillas Pontificial University and the University of Deusto pending verification.
You will complement the master's degree with blockchain skills, which are essential to ensure the security of digital records. You will also address marketing analytics issues, which will allow you to optimise your digital marketing strategies.
You will be able to study the Business Administration and Management degree 100% in English or up to three languages (Spanish, Basque, English). You can choose your language path with various opportunities to strengthen your language skills. Furthermore, the subjects of the Digital Business Intelligence degree are mostly taught in English.
*Those who opt for a degree in Business Administration and Management 100% in English will be required to take the specialisation in International Management.
You will be able to spend a full semester abroad. Choose your destination from over 100 countries worldwide.
An opportunity to share experiences with students from all over the world. You will enjoy an international classroom environment right from your 1st year.
Thanks to the agreement signed with Kedge Business School, you will be able to study the last three semesters of your degree at this French university and thus gain an international double degree (limited places, allocated according to academic criteria).
You will combine theory classes with case studies, oral presentations, debates, moot court simulations, management simulators and company visits. You will develop skills such as teamwork, decision-making and leadership, based on values such as sustainability, ethical commitment and responsibility.
You will have your first professional experience before finishing your double degree programme. Internships are compulsory and are managed by the university. In addition, you will participate in job search seminars to help you face the world of work.
You will be able to face real cases and problems of today's society that different company managers will bring to the classroom, attend job fairs and training seminars or participate in selection processes. You will learn first-hand about the needs of the business and legal environment.
Through partnerships created and led by students, you will build on the knowledge acquired in the classroom and immerse yourself in the entrepreneurial culture. ESME Junior Company, Innogune...
Applicants need to be currently enrolled in Baccalaureate or equivalent studies in any of its pathways, except Arts. It is also compulsory to complete the Mathematics subjects indicated for the educational pathway concerned in the two years of the Baccalaureate studies.
Experience tells us that to access the Business Administration studies, it is necessary to have an average mark of Notable (7) or higher in 1st year Baccalaureate studies.
Applicants must also provide proof of having a B2 level in English by submitting an external certificate (First Certificate, Linguaskill, APTIS...).
In addition, in order to obtain the bachelor´s degree in BMA, before completing your studies, you will need to accredit a C1 level of English.
Our programme offers a unique opportunity to understand and apply the key principles of this revolution in the business world.
Faith, solidarity, culture and sports activities