Strategic Plan

Sapientia melior auro

The successive strategic plans developed by the University of Deusto have set milestones, and their mottos have indelibly marked us and developed our defining brand. The firstone had the biblical motto Sapientia melior auro. This foundational motto expressed how passion for knowledge is the hallmark of both the university and its students, a form of knowledge resulting from the interaction between faith and science. Better than gold. Wisdom can neither be bought or sold.

The second motto stated: The value lies in the individual. Faced with any attempt to use or manipulate, we proclaim the pre-eminent value of the individual, of each individual. We defend the dignity, autonomy, greedom, responsibility and full development of people, and our work seeks to ensure that these values are recognised and promoted within the university and in society as a whole.

The third motto stated: Service and commitment. The university's mission can only be understood by linking it to the society that harbours it, which the university must serve. An attitude that transcends geographical boundaries and requires thinking and acting in the interest of the common good at all times. The level of compliance of the Deusto 2018 strategic plan was 80.08%.

All mottos epitomise a specific, integrated aspect of the University, which reflects the challenges of each period. Nothing is lost; we recognise our history, it enriches us and reflects what we are.

A new plan and motto will bring us together again around our key values and a fresh, pursposeful project.

Transforming our world together

This is the ambitious motivational motto that was chosen at the World Assembly of Jesuit Universities (Bilbao 2018). It is now also adopted by the University of Deusto as an inspiration for the 2022 Deusto Initative: people and institutions transforming the world together.

«Everyone together» is one of our hallmarks. Together as a Deusto university community: students, teaching and research staff,  research personnel, administration and services personnel, alumni, families, sharing a single path and project with a whole universe of people, institutions, social organisations, companies, cultural agents..., generating alliances, networking. We got here together. We shall win the future together.

«Transforming» indicates the purpose of our endeavour; transforming in order to move towards a fairer, more humane and more sustainable world. This is at the core of the university mission and of our challenges: education, research and transfer, leadership and a commitment to society... in order to transform and humanise the world. We want to make a small contribution to a vital task performed by people who transform the world.

«Our world» speaks of universality, both within the Society of Jesus and the universitas that gives us our name and our purpose. Our commitment must have a global dimension, in a world that is interrelated and interdependent. And alongside this global dimension is the local dimension, that of our immediate environment. Global and local are the two faces of today's world. It it 'our' world because we feel we are participants who are jointly responsible for today's world.

Institutional priorities and strategies

  • E1 Furthering the Deusto Educational Model as an holistic and experiential model based on the acquisition of knowledge and the development of competences, on values education and on a commitment to ethics
  • E2 Updating our degree offering
  • E3 Developing our own holistic, all-encompassing model for University-Business relations
  • E4 Furthering research, cogeneration and transfer, with the aim of building knowledge to face social challenges
  • E5 Strengthening our participation in prestigious and valuable international alliances, consortiums and networks
  • E6 Strengthening our relationship with institutions, businesses and social organisations
  • E7 Making an ethical and intellectual contribution to social debate
  • E8 Promoting a transformative university experience for students and their growth as competent and committed people
  • E9 Encouraging personal, professional and community development
  • E10 Providing the institution with the best governance system to exercise a strategic leadership which is at the service of the project's goals
  • E11 Developing our campuses, headquearters, spaces, infrastructures, and facilities

General statutes

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Deusto 2022

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Institutional priorities

The plan is based on two closely-related inspiring principles: the Ignatian identity (our way of being, which identifies us), and social and environmental responsibility (the specific contribution of our university).

The institution has five priorities, defined and formulated as follows: three are linked to the university's missions (education; research and transfer; and leadership and social commitment), and the other two are linked to the university's people and community, and to governance. These five institutional priorities are realised through eleven strategies and twenty-six lines of action.

Cross-cutting axes

The plan is, in turn, articulated along three cross-sectional axes: internationalisation, digitalisation, and diversity. They will inform the entire 2022 Deusto Initiative, will be present in all strategies and actions, and will permeate the university's activies.

A university that is both Basque and global, has deep roots, is open to the world, and has a universal outlook and mentality

Digital transformation
A university that is committed to full and effective digitalisation, including spaces, activities, services, and processes

A university committed to an innovative model that is a benchmark of coexistence in diversity

2030 Agenda

The Plan also establishes a goal: the 2030 Agenda approved in September 2015 by the United Nations, to be used as a roadmap for the sustainable development of the planet. The University's alignment with this worldwide challenge and its effective incorporation into Deusto's strategic plan will make it possible to monitor its contribution to the 17SDGs.

An underlying option within the Plan is seeking improvement across the board, instead of implementing it on a selectively targeted basis. Cutting-edge innovation applied to all of the university's increasingly complex and interactive activities.