Sapientia melior auro
The successive strategic plans developed by the University of Deusto have set milestones, and their mottos have indelibly marked us and developed our defining brand. The firstone had the biblical motto Sapientia melior auro. This foundational motto expressed how passion for knowledge is the hallmark of both the university and its students, a form of knowledge resulting from the interaction between faith and science. Better than gold. Wisdom can neither be bought or sold.
The second motto stated: The value lies in the individual. Faced with any attempt to use or manipulate, we proclaim the pre-eminent value of the individual, of each individual. We defend the dignity, autonomy, greedom, responsibility and full development of people, and our work seeks to ensure that these values are recognised and promoted within the university and in society as a whole.
The third motto stated: Service and commitment. The university's mission can only be understood by linking it to the society that harbours it, which the university must serve. An attitude that transcends geographical boundaries and requires thinking and acting in the interest of the common good at all times. The level of compliance of the Deusto 2018 strategic plan was 80.08%.
All mottos epitomise a specific, integrated aspect of the University, which reflects the challenges of each period. Nothing is lost; we recognise our history, it enriches us and reflects what we are.
A new plan and motto will bring us together again around our key values and a fresh, pursposeful project.