Insead: Value Innovation

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    Value innovation strategy

    A learning expedition for the understanding of the
    tools and concepts of the Blue Ocean Strategy

    A week at INSEAD, ranked number 1 by the Financial Times worldwide for its MBA, in which you will develop your skills to innovate from a new perspective and acquire the tools to successfully negotiate innovative projects and startups.

    Lasting success does not rest in beating competitors, but in Value Innovation Strategy - in creating untapped new spaces ripe for growth and building up the innovating capabilities of the organization.

    Innovation is all about thinking outside of the box - going beyond the set of assumptions and rules that determine how we view the world and its opportunities -. But the dominant box in most organizations is execution thinking which consists of “getting things done”. Execution thinking is antithetical to innovation.

    This creates a conundrum: How can an organization hope to be innovative when it has been designed to merely execute?

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    Dates

    10 – 14 January, 2022

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    Learning experience

    This learning expedition is a module of the Executive MBA.

    • Campus:

      Fontainebleau

    • Programme name:

      Value Innovation

    • Language

      English

    • Application process:

      Application process open

    • Faculty:

      Deusto Business School
    • Share:

    Key topics

    • Everyone can innovate, in fact you can innovate in everything you do.
    • Innovating is a habit that grows stronger with practice.
    • Understand the key principles and concepts critical to the negotiation process and how to apply them in your own interpersonal and interorganizational negotiations.
    • Review and critique of traditional strategy.
    • How to achieve Value Innovation.
    • Reconstructing market boundaries, break away from the competition and unlock tiers of new demand.
    • Creating a new market space.
    • How to create and nurture a culture of innovation.
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    Content

    1

    Assessment: How blue is your ocean?

    2

    Foundations of blue ocean strategy

    3

    Review and critique of competitive strategy

    4

    Implementing blue ocean strategy

    5

    Creating new market space

    6

    Looking for your own ‘blue ocean’

    Contact

    Further information

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    Contact

    Further information

    DEUSTO BUSINESS SCHOOL

    Bilbao Campus: 
    C/ Hermanos Aguirre 2, 48014 Bilbao


    Iratxe San Vicente
    iratxe.sanvicente@deusto.esTel. +34 944 139 454


    Application form