Understand the environment in which your organisation operates to interpret trends and design your strategy. The economic environment, socio-economic crises, emerging ecosystems…the business world is constantly evolving, so it does not make sense to think of the company as static and isolated from this change.
Internalise the organisational concept, anticipate changes and implement the chosen strategy. It is no longer enough to have the traditional view of the company as being made up of different silos that interact according to pre-established patterns. Marketing, finance, accounting, operations…you need to know all the areas that govern their activities.
Make it all happen. Lead, motivate, negotiate, communicate…analyse human behaviour, as well as the value of communication processes as facilitators in the difficult art of managing people.
See learning objectives and outcomes
ECTS credits: 6
ECTS credits: 3
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On Campus Executive MBA
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