Digital economy and digital businesses, topics such as: • Technology and market structure (perfect competition, monopoly, oligopoly). • Elements of the digital economy that affect competition between companies. • New economies of scale based on digitization. • Standards and compatibility in information technologies. • Regulation of economic sectors based on information technologies (mergers and acquisitions, regulation of monopolies and oligopolies, taxation). • Digitization of traditional businesses. • New digital business models. • Digital strategy. • Digital marketing. Digital skills, topics such as: • Communication in digital environments. • Collaborative networks. • Project management in virtual environments. • Online presence: creation and maintenance of websites, social media presence, monitoring... • Use of digital tools (Google Analytics, etc.).
Management of innovation, topics such as: • Concept of innovation. • Innovation as a source of competitiveness. • Innovation strategy: analysis of internal and external sources of innovation. • Open innovation paradigm. • Reverse innovation. • Disruptive innovation. • Service innovation. • Technological innovation: product innovation, process innovation. • Management of the innovation process. Non-technological innovation and intra-entrepreneurship, topics such as: • Organizational innovation. • Innovation in business models: concept and theoretical foundations. • Innovation in business models: models and tools. • Innovation in business model, strategy, and value creation. • Innovation in business model and digital strategy. • Intra-entrepreneurship or corporate entrepreneurship: concept and theoretical basis. • Corporate entrepreneurship and value creation. • Alternative forms of corporate entrepreneurship.
You will carry out a Master's Final Project - MFP, which will be multidisciplinary and integrate the different skills you have acquired during the master's degree. You will develop a work of practical application in the business world of the knowledge acquired, in an activity oriented to the subject of entrepreneurship, understood in its broadest sense. This dissertation must reflect an analysis related to aspects of a company, country or business sector.
The specific contents may revolve around: Projects for the creation of new companies Projects for the development of existing companies (in other geographical areas, other sectors, etc.). Transformation projects, intra-entrepreneurship, creation of spin-offs, etc.., We will assign you a tutor and you will have to present a final report that you will present and defend publicly.