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Business Data Strategist specialising in data analysis and visualisation for business decision-making. Founder of Datacy, a company dedicated to converting data into actionable business information. I have worked with 50+ companies and organisations, from startups to large corporations, helping solve complex problems and exploit business opportunities through data. Expert in converting business problems/opportunities into data problems. I master the Power Platform ecosystem, R, Python, Tableau and GenAI. Professor at University of Deusto teaching Big Data & Business Intelligence and subjects related to the data lifecycle.