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At the professional level in sport, even the smallest advantage can make the difference between winning and losing. Such a level of sophistication, growth, and professionalisation has led professional sport to become a $500 billion industry today.
At the same time, the importance of analytics technologies is increasing within sports organisations. Analytical knowledge is increasingly being demanded as a cross-cutting skill.
Furthermore, teams are undergoing a digital transformation process, automating and professionalising certain areas, including performance, health, and management.
This opens up new challenges, enabling evidence-based management, as well as significant changes, while also facing a shortage of professionals in the field.
This Expert programme offers an introduction to Sports Analytics for students looking to develop cross-disciplinary skills in the field of data analytics.
Those who wish to acquire a solid foundation in data analysis and processing technologies to enable sports organisations to make informed decisions.
The sessions will have a practical focus, with the presentation of concepts accompanied by examples, case studies, group discussions, and practical exercises.
The aim is to provide the necessary tools for data analysis in the sports context, using the most commonly used software applications.
The first edition starts in February 2026.
Bilbao Campus
Sports analytics: Sport through data
From February to June - 15 ECTS
Spanish
25
On campus
Admission process closed
You are linked to the sports field as a technical expert or professional, with an interest and understanding of data analytics.
Admission to the expert course requires a positive assessment from the Admissions Committee, which will be made up of the programme’s academic director and ttwo teaching staff members from the programme.
The following criteria will be considered in this assessment:
The main objective is to equip students who wish to receive core training in Sports Analytics and acquiretransversal competencesin the data analytics field.
In professional sports, the slightest advantage can mean the difference between winning and losing. Such a level of sophistication, visibility, and professionalism has led professional sports to represent a highly influential industry today.
Likewise, the importance of analytics technologies is increasing within sports organisations. Analytical knowledge is increasingly in demand as a transversal competence. This opens up new challenges, thereby enabling evidence-based management and significant changes, while also facing a shortage of professionals in the field.
The master’s degree is taught by an appropriate combination of university lecturers and leading external professionals.
If you are going to study at the University of Deusto, you can benefit from our grant programme. We will give you information about the eligibility criteria and the range of grants promoted by other organisations.
Avda. Universidades 24. 48007 Bilbao
Tel. 944 139 003 (Ext. 2300)
sportsanalytics@deusto.es
