Business Innovation Programme

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    Develop a new approach to overcome the obstacles

    Rather than a time of changes we are dealing with a change of times and keeping your company up to the demands of the market is no easy task.

    However, you can get ready for it.

    The Business Innovation Programme - BIP is a unique learning experience structured in 4 one-week intensive modules held in 4 different locations, that will prepare you to watch the world through different glasses. 

    Go, once and for all, for an integral bath in innovation and boost your organisation’s dexterity to innovate.


    When: February 2022

    Download calendar 2022



    Bilbao, San Sebastian, Madrid, Florence

    • Campus:

      Bilbao Campus

      San Sebastian Campus

      Madrid Headquarters


    • Programme name:

      Business Innovation Programme (BIP)

    • Duration/credits:

      7 months - 28 ECTS

    • Language


    • Programme type

      On campus

    • Application process:

      Applications now open

    • Additional information:

      4 one-week modules in 4 different cities

    • Faculty:

      Deusto Business School
    • Share:

    Profile of the participants

    40 yearsaverage age

    14 yearsaverage professional experience

    Participants include profiles such as:


    Experienced managers

    responsible for developing or implementing strategic decision making at both business unit and company level.



    and company owners.


    Advisors and management consultants

    seeking to develop their skills in managing and promoting innovation.


    Other professionals

    in the private or public sector working or considering roles with an element of business innovation.

    4 one week modules in 4 different cities


    4 one week modules in 4 different cities

    Participate in a programme focused on international benchmarking, with four modules delivered in four differen cities: Bilbao, San Sebastián, Madrid and Florence.

    Download programme structure

    Francisco González Bree, Academic Director Business Innovation Programme

    Participants are equipped with the competences needed to lead and manage innovation projects in any industry, capacity or department.

    Francisco González BreeAcademic Director
    Business Innovation Programme

    Get a 360º preparation


    Promote the search for new business opportunities.


    Improve the development, implementation and commercialization of strategic ideas.


    Create a culture that fosters innovation and entrepreneurship within organizations.


    Facilitate the integration of RD&I activities and production/final service activities.


    Put innovation in Practice through the Business Innovation Project.


    Develop yourself as a leader to transform the organisation´s ability to innovate.

    Vídeo de testimonios del Business Innovation ProgrammeIcono para el play del video

    The programme is practical, very inspiring and it has that different point that I was really looking for.

    Business Innovation ProgrammeNuestros participantes te lo cuentan

    Deusto Business School ranked among the world's best schools

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    Deusto Business School ranked among the world's best schools

    Deusto Business School has earned the prestigious international accreditation AMBA (Association to Advance Collegiate Schools of Business), an international body that recognises the best business schools in the world. Deusto is also internationally accredited by AACSB (Association to Advance Collegiate Schools of Business). Only 2% of business schools worldwide are accredited by AMBA and 6% by AACSB.

    Further Information

    Admissions Department

    Asun Angulo
    + 34 944 139 483

    Programme secretariat

    Enara Moreno
    +34 944 139 450

    Programme Director

    Francisco González Bree