Deusto examines the development of creative and innovative strategies in companies

The development of innovative strategies and new business models make it possible to generate new value for customers, bitter surprises for the competition and new wealth for investors. It is not only how a company is positioned before the competition that counts, but also how creative it is when it comes to using key competences to create completely new markets. These issues were dealt with during the Conference held on 'Desarrollo de estrategias creativas e innovadoras. Una visión práctica de la estrategia en la empresa', organised by the Faculty of La Comercial last 30 May. News

30 May 2006

Others

During this conference, which was presented by the Dean of La Comercial, Susana Rodríguez Vidarte, these issues were examined by Sabin Azua, managing director of B+I Strategy, who gave a lecture on 'Innovación estratégica en las organizaciones. El proyecto de Investigación de B+I Strategy', Mikel Urizarbarrena, chairman of Panda Software, who spoke about 'La innovación en Panda Software', and Johan Roos, director of Imagination Lab, who focused on 'Cómo desarrollar estrategias creativas e innovadoras. Una visión práctica de la estrategia en la empresa'.