Programa de Dirección GeneralLas claves para un nuevo liderazgo


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    Empower your leadership role

    Stop for a moment, contrast your ways of doing things, update your knowledge and broaden your perspective.

    The General Management Programme (GMP) has been designed to respond to the concerns of those of you who performmanagerial responsibilities and must ensure the sustainability of your organisations in changing situations such as the one we live in.

    This objective can only be achieved through humanistic leadership, which places the person at the centre, guaranteeing the competitiveness and well-being of the organisation.

    Perform a self-diagnosis of your management profile, review management tools in the light of the latest trends and acquire the competences that will empower you as a leader in your organisation.




    When: February 2023

    See calendar




    • Campus:

      Bilbao Campus

    • Programme name:

      PDG - General Management Programme

    • Language


    • Programme type

      On campus

    • Application process:

      Applications now open

    • Additional information:

      Mondays from 09:00 to 18:30

    • Faculty:

      Deusto Business School
    • Share:

    Designed for people who Own and hold management positions in SMEs


    People who run a functional or business area management

    And require a global vision and a strategic perspective of the organisation

    Participant profile

    44 years oldaverage age

    19 years oldAverage professional experience

    1.Sector of origin

    • 45% industry
    •  25% finance
    • 15% engineering / consultancy
    • 5% distribution 
    • 10% other

    2.Areas of responsibility

    • 60% Management, General Management
    • 40% Functional and business area managers


    • 55% between 40 and 50 years old
    • 35% between 35 and 40 years old
    • 10% between 50 and 60 years old
    Marisol Basabe, Directora Académica del Programa de Dirección GeneralIcono para el play del video

    Get to know it in three minutes

    El PDG parte de una visión humanista para incrementar la capacidad de influencia de sus participantes en la organización.

    Marisol BasabeDirectora Académica

    International Recognition

    Programme highlights


    Improve your strategic vision

    Make a personal reflection that allows you to gain perspective on your day-to-day life

    Review your conceptual framework and analyse the changing environment

    Rethink your business model and rethink your future strategy


    Update your decision-making model

    Learn to ask the right questions

    Analyse the relevant variables in each situation

    Maintain a long-term vision to be competitive and sustainable over time


    Empower your leadership

    Take a humanistic approach to understanding leadership

    Develop new leadershipskills and behaviours

    Make a difference in team development

    Combined methodology

    On campus sessions

    • Pre-programme session
    • Classroom-based sessions
    • Post-programme session

    Get out of the classroom for 2 days and immerse yourself in outdoor training to advance on issues related to leadership and key competences of new management leaders.

    Benefit from a personal coaching process that will guide you throughout the programme and months after its completion.

    Demonstrate the knowledge acquired in the classroom with a real application project in your company.


    ELF - Executive Leadership Forum


    ELF - Executive Leadership Forum

    The Executive Leadership Forum comprises a series of meetings with leading figures from the business, economic and social spheres. It aims is to inspire through his vision, experience and personal experiences throughout the course.

    These sessions are also a meeting place for participants from previous years, so they are considered continuity sessions for PDG alumni.

    Networking with the entire Deusto Business School and programme network will keep you abreast of the latest developments in management and best leadership practices.

    What do our participants think?

    Louise Delclaux

    I highly recommend this experience. It gives you the opportunity to step out of the day-to-day and reflect on essential management issues.

    Louise Delclaux

    Managing Director at Guardian Glass Services

    Andoni Maiz

    Excellent for its teaching staff and the level of classmates. It helps you gain insight and open your mind thanks to the shared experiences.

    Andoni Maiz

    Business Unit Manager at ULMA Handling Systems Service

    Maria Oña

    It has driven my ambition to achieve the best version of myself at all levels. I think it is the most reliable way to become a leader.

    Maria Oña

    Managing Director of Proinyec SL

    Carlos Bruña

    It has helped me to make the right decisions. Reflecting and debating in such a diverse environment has been a very fruitful experience.

    Carlos Bruña

    International Account and Channel Director at Nomad Foods Europe

    Further information

    Admissions Department

    Iratxe San Vicente
    Tel. 944 139 454

    Programme Office

    Esperanza Larrazabal
    Tel. 944 139 453

    Programme Director

    Marisol Basabe