13th Marketing Seminar organised by ESTE faculty

ESTE faculty, in collaboration withthe Diario Vasco newspaper, will be holding the 13th Marketing Seminar, aimed at professionals in the sales and marketing areas in companies in the Basque Country and Navarre. Under a ?Successful Cases? approach, renowned speakers from the sales and marketing areas will present their experiences through five monographic sessions that will start next 8 February and will end on 8 March.

ESTE faculty, in collaboration withthe Diario Vasco newspaper, will be holding the 13th Marketing Seminar, aimed at professionals in the sales and marketing areas in companies in the Basque Country and Navarre. Under a ?Successful Cases? approach, renowned speakers from the sales and marketing areas will present their experiences through five monographic sessions that will start next 8 February and will end on 8 March.
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ESTE faculty, in collaboration withthe Diario Vasco newspaper, will be holding the 13th Marketing Seminar, aimed at professionals in the sales and marketing areas in companies in the Basque Country and Navarre. Under a ?Successful Cases? approach, renowned speakers from the sales and marketing areas will present their experiences through five monographic sessions that will start next 8 February and will end on 8 March.
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08 February 2007

The Programme is as follows:

Thursday, 8 February. Opening Session:

The opening session will focus on ?Eficacia en las campañas de comunicación. Nestlé-España- Ogilvy Bassat?. Speakers include:

-Angel Riesgo: Chairman of Grupo Consultores.
-Iolanda Casal :Director, Bassat Ogilvy Group.

In the past Effectiveness Awards presentation, the Nestlé company, one of Spain?s leading food industries, along with Ogilvy Bassat communication agency, were awarded Gold Awards for Marketing Effectiveness in their Eko Cereales Solubles product campaign.
This opening session will be attended by the main protagonists of this campaign, who will share the reasons for their success with those present.
This lecture will be held from 16:30 to 20:00 pm in the Salón de GradosHall, San Sebastian campus, University of Deusto.

Thursday, 15 February:

Estrategias de internacionalización y Mercados.
Iñigo Mendiburu:Managing Partner of iGEO Investment & Consulting.
Ion Ander Buenetxea:General Manager Ikor Group.

Jueves, 22 February:

Movilidad y marketing. Los nuevos medios digitales.
José Manuel Redondo:Marketing Manager,Zed Digital (Zed Marketing).Thursday, 1 March:

Innovación y Marketing.
Sofía Rodríguez Sahagun:General Manager, ING Direct Cuenta Naranja.

Álvaro González Alorda:Innovation Manager,ISEM Fashion Business School.

Thursday, 8 March:

Jornada sobre Responsabilidad Social Corporativa.
Indalecio Pérez:Social Responsibility Department, Inditex Group.
Javier Uriz:Consultant and author of the book, ? Homo Valens. Naturaleza, origen y gestión del valor en la empresa?.

ESTE faculty, through its Marketing Seminars, aims to provide a forum for debate and exchange of experiences related to the state-of-the-art marketing strategies and techniques in the business world.