Web 2.0. will generate many business opportunities and a flow of unlimited knowledge

Web .0 is not a new version of the web, or a communications protocol, or a new programming language; it is a participatory and effective web that will save us time. In addition, it will provide us with a flow of unlimited knowledge and a wide range of business opportunities, both to create new companies and to generate greater profits in those already existing. Web 2.0 has been created thanks to the fact that the evolution of technology (bandwidth and modular architecture) has enabled users not only to have access to information, but also to create content and add value. The underlying idea is that 'what is not shared is lost' and, in this regard, the more users that add content, the greater the value provided by the service will be.
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07 February 2008

Bilbao Campus

These are some of the conclusions drawn from the latest publication by the Bankinter Foundation for Innovation, 'Web 2.0. Business Opportunities from Social Networks?, which were presented last 7 February at the Faculty of Economics and Business Administration, La Comercial, University of Deusto.This venuewas chosen to this purpose by this forum for being a landmark institution in the Basque Country.The presentation was given by Lecturer Michael Schrage, Center for Digital Business, MIT Sloan School.


This study has a triple aim: to examine the main implications that this new technology has both on society and education; to identify those industries that will be more affected by it; to study the current business models and new opportunities; and finally, to consider the adaptation of the new context to the legal framework so that the flow of knowledge is not slowed down and, at the same time, a participatory environment is promoted.

Definition and fields of impact of web 2.0.

Web 2.0. can be defined by three main principles: Community, users add content, they interact with other users and create knowledge networks; Technology:A wider bandwidth allows the transfer information at a speed unthought of before. Instead of software packages, it is possible to have web services, and each terminal can be both a client and server at the same time; Modular architecture:It promotes the creation of complex applications in a fast and cost-effective way.

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