Elena Benavides, CEO of Climbcrew, explains how to invest in start-ups for digital transformation at Deusto Business School’s #disruptive cycle

Elena Benavides, CEO of Climbcrew, explains how to invest in start-ups for digital transformation at Deusto Business School’s #disruptive cycle

29 June 2017

Madrid Headquarters

Economist Elena Benavides led the June #disruptive cycle session to share how Climbcrew, the Ambar Capital Group’s technology incubator initiative, was created.

Climbcrew, with Benavides as the CEO, centres on investing in the leading digital transformation start-ups. The focus is on those with high potential for growth and profitability, with the clear objective of helping them from the word “go”. Moreover, Climbcrew takes an active part in management, helping entrepreneurs at all times.
Elena Benavides stated that Climbcrew aims to link innovation with investment, and she explained which models large companies are using for investment in recent years.

According to Benavides, large companies struggle with ambidextrous organization, since they find it difficult to keep today’s and tomorrow’s business running in parallel. That is one of the reasons why they have to deal with high failure rates among the start-ups they invest in. They usually fail because they place too much emphasis on current business and evidence an aversion to risk.

The Climbcrew CEO was recognised by MIT as Innovator Under 35 in 2011.
The Disruptive cycle, organised by Deusto Business School, is a regularly held forum for discussion and knowledge of ground-breaking and successful experiences in conventional sectors.