25 May 2017
Madrid Headquarters
A representative group of Spain’s leading HR managers met at Deusto Business School to share their views and experiences on people training and management, in the context of the training process focused on the digitisation required by businesses.
The session, which was chaired by the Deusto Business School director in Madrid, Iñaki Ortega, the in-company training manager, Nieves Olivera and Deusto Business School collaborating lecturer, José Luis Romero, addressed the cases of Mapfre, Bankia, Telefónica, Indra and Correos.
The director of Indra Open University, Beatriz de Miguel, pointed out that the aim of their young corporate university (launched late last year) is to meet the challenge of reaching each and every worker in the company through various technological tools such as videolearning.
Then, training and development manager at Correos, Tomás Manso, pointed out that the company is currently going through a deep transformation process where training is essential and is aimed at executives, postmen or postwomen or post office staff.
Mapfre's deputy general manager highlighted the importance of keeping in touch with other organisations to identify and incorporate good practices applied to training. The aim of the corporate university run by the insurance company is to achieve major competences related to customer orientation, global digital transformation, technical, organisational and operational excellence and culture and talent.
According to Bankia’s HR manager, Juan Chozas, offering training to all staff is paramount. To do this, a Virtual Room has been created that seeks to combine flexibility and practicality. In addition to their own training programme, there is that carried out jointly with institutions such as Deusto Business School. Chozas added that, in his opinion, excellence in training is imperative for the survival of companies of a certain size.
The last speaker was Telefonica’s human resources planning and strategy manager, Gabriel de Diego, who explained that digital transformation training is offered to all staff. De Diego stressed that as far as training is concerned, each employee is responsible for their own personal development and pointed out that compliance training is gaining increasing importance, particularly in large companies.
The representatives from these companies shared the good practices implemented at their respective organisations and the challenges and opportunities they are faced with concerning their staff training with the participants in the workshop – HR managers from El Corte Inglés, ITP, Ferrovial, BBVA, Bankinter, Ericsson, Ibercaja, Ecoembes, Ferrovial, Repsol, Enagás, HPE, Iberia or Sanitas.
The participants in the workshop highlighted, among other issues, the importance of training for the corporate strategy of companies and the use of digital tools to bring training closer to all employees, regardless of where they are located or the task they perform.
The participants in the meeting agreed on the importance of sharing good practices and were willing to repeat this type of collaborative learning sessions that Deusto Business School will be holding in the near future.
