iñaki garcia arrizabalaga

Iñaki García-Arrizabalaga holds a BA (1986) and a PhD in Economics and Business Administration (1995) from the University of Deusto. He is an Associate Professor of the Marketing Department at Deusto Business School, University of Deusto.He lectures on the BA degree in Business Administration and the double degrees in Business Administration Law and Business Administration Computer Engineering, and on the Master’s in Advanced Marketing (MUMA) and the Master’s in Business Administration (MUDE). Specifically he teaches Marketing Management (Bachelor’s and Double Degrees), Market Research (BA degree) and Marketing and Sustainability (MUMA and MUDE).His publications mainly focus on “Consumer and Sustainability” and “Marketing and Sustainability” issues. He is a member of the “Communication” research team of the Faculty of Social and Human Sciences (University of Deusto). Other areas of research interest include the study of "Marketing

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