10 June 2025
Bilbao Campus San Sebastian Campus Madrid Headquarters
The sixth edition of Positive Impact Rating (PIR), in which Deusto Business School has participated for the second year, has recognised the business school of the University of Deusto as a "transformative institution" in recognition of its social impact and its achievements in sustainability.
Deusto Business School is one of the 86 business schools from 34 countries ranked in the 2025 edition, which has registered a record participation of 17,167 student responses, an increase of 13% over the previous year. The school reached Level 4, which makes it a Transformative Institution within the PIR framework. Only eleven schools in the world are recognised as pioneers in the highest category (level 5) by PIR 2025, none of them in Spain.
The PIR is a unique classification created by and for students. The rating was specifically designed to capture how participants perceive the positive impact of their respective schools. Deusto Business School's students have given the school an overall score of 8.3 out of 10, which places it above the international average (7.8), especially highlighting our focus on: governance and organisational culture (reflecting a committed community and strong institutional values); purposeful education (our programmes, learning methods and student support exceed the global average, evidencing impact-focused teaching); and engagement with society (the connection with society and the exemplary role we play are valued).
The PIR uses 20 questions grouped into seven dimensions, divided into three main areas: Energising, Educating and Engaging. The results place schools in one of five levels, of which three are published: Level 3 (Progressing), Level 4 (Transformative) and Level 5 (Pioneering).
By participating in the PIR 2025, Deusto Business School demonstrates its commitment to transparency and the attention it pays to its main stakeholders.
