17 October 2024
San Sebastian Campus
Last week, 40 Erasmus students studying Strategic Distribution Decisions from fourth year Business Administration at Deusto Business School, visited Kendu In-Store Visual Solutions in San Sebastian, accompanied by professors Ciara O’Higgins and Esteban Salegi.
Kendu currently employs over 170 people internationally and over 20.000 stores worldwide contain their products. The presentation led by Nicole Rodger, Head of Marketing and Communications, accompanied by Alvaro Miranda, Digital Content Coordinator, focused on five retail trends: Faith as a Product, Social Awareness, AI is Now Everywhere, Circular Fashion and Endless Transactions.
Kendu, whose flagship products include Smartframe, the well-known range of display and lightboxes, has developed a variety of formats that bring the in-store environment closer to the dynamic and interactive reality of today’s customers. With head offices in San Sebastián, Miami and CDMX, Kendu offers 360º design, execution and management solutions and services for retailers, all of which were on display in their showroom in San Sebastian. In addition to manufacturing in-house, the company also uses sustainable printing for their visual campaigns whether it be a frame, a lightbox or Flowbox, the dynamic display. These visual communication elements can also incorporate elements of sound, touch and even smell.
But what is happening in the Retail sector? According to Kendu, the rules are constantly changing. The buyer is multichannel, demanding, emotional and deeply informed. Consumers want to know the origin of the products and very concerned with environmental issues. This translates into the new formats of physical stores that we can now see launching. And the predicted the apocalypse of Retailing? For Kendu and its retail clients, the key lies in a customer centric experience combined with an omnichannel strategy and hyper-personalization of the buying process. Physical retail is not dead. Boring retail is.
