is a professor of Journalism at the University of Castilla-La Mancha. Prof. Manfredi holds a degree in Journalism and History (University of Seville) and International MBA (IE Business School).
Academic director of the Observatory for Transformation of the Public Sector ESADE-PwC, Juan Luis is a member of the Scientific Council of the "Instituto Real Elcano" and he investigates international relations, technology, diplomacy and strategic communication. He was the principal investigator of the project "Public communication, transparency, accountability and participation in local governments". He has directed "Media Pluralism Monitor in Spain 2015", a project of the European Institute of Florence to measure the pluralism and diversity of the media and journalistic companies.
He is the author of numerous books and articles, some of them the result of field work carried out at the Ministry of Foreign Affairs and Cooperation of the Government of Spain. His latest book is "Corporate Diplomacy: the new managerial intelligence" (UOC: Barcelona, 2018).
He is a member of the editorial board of Esglobal.com. He has been a finalist for the 2015 Citi Journalistic Excellence Award in Spain and he is a frequent contributor to Cinco Días, a business daily in Spain.