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INFORMACIÓN SOBRE PROTECCIÓN DE DATOS
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A solid research experience on cultural audiences has convinced us that the future of the sector lies in promoting a fluid and lasting relationship with audiences. It is the only specialist university degree in cultural audience development. Furthermore, from a methodological point of view, it is based on the principles of design thinking and seeks to provide new ideas and tools for autonomous learning through action research. In the Expert Diploma in Audience Strategy you will find your own answers. You will have the personalised support of academic tutors and professional mentors, who will help you design and implement an audience development project in your own organisation. Update your skills and add value in your professional environment to contribute to a change that is already underway in the attitudes and ways of doing things in the sector as a whole: let’s place the public at the centre of culture. Jaime Cuenca Postgraduate Course Director
They have already participated in the programme and have improved the relationship with their audiences. Find out more about some of their projects
You will acquire the skills and resources to drive the overall turnaround of any organisation in the cultural sector towards its audiences.
Experto en Estrategia de Públicos
6 meses - 18 ECTS
Presentación de candidaturas
del 1 de septiembre al 30 de noviembre
Matriculacióndel 1 al 22 de diciembre
Webinar organizado por la Universidad de Deusto y Cultura con Públicos. Se presentarán algunas de las novedades 2022 en el ámbito de la creación y desarrollo de públicos en la cultura. Fecha: 30/11/2021, de 18:00 - 18:45.
The Expert Diploma in Audience Strategy is the result of a line of research into cultural audiences and audience development that has been consolidated at the University of Deusto in recent years. The design of the postgraduate programme itself was conceived and tested in the framework of CONNECT, a project funded by the European Commission through the Erasmus+ programme that sought to contribute to meeting the growing needs of the cultural sector in its dealings with audiences in an innovative way.
In the two previous programmes already completed, the Expert Diploma in Audience Strategy had a group of participants from different cultural sub-sectors (theatre, museums, contemporary dance, festivals...) and with very different professional backgrounds. This richness is expressed in the wide range of projects that the participants have designed and implemented in real organisations and which have faced a wide variety of challenges: from improving the relationship with patrons and subscribers to the creation of young audiences and the implementation of processes for the knowledge of audiences.