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01 julio 2020Brussels

Europe’s Culture - Close to You campaign on sustainable tourism

The European Commission has launched a social media campaign focusing on sustainable cultural tourism with the slogan Europe’s Culture - close to you.

Featuring cultural sites and initiatives around Europe, this campaign will promote the re-discovery of Europe's manifold treasures, both natural and cultural. The coronavirus outbreak has had a severe impact, not only on Europeans' health and well-being, but also on the EU tourism sector. In this context, Europe's rich and diverse culture and heritage play a significant role, as cultural tourism represents around 40% of tourism in the EU.

The recovery plan for the tourism sector, presented by the European Commission on 13 May, will give new impetus to this important branch of the European economy.

For more information on the Europe’s Culture - close to you campaign, click here.