Within the framework of the Bilbao Bizkaia Design Week 2019, the Master Degree in Strategic Design of the University of Deusto has organised an open Masterclass on the evolution of the role of design and its growing place at the strategic level of organisations. Design is becoming an increasingly significant factor in organisations, breaking down operational barriers. It is now seen as a tool at the service of businesses and institutions, strengthening their capacity to generate visions of the future and to understand the market and people's needs.
The Open Masterclass “From the result to the process” reflected on the changing profiles and roles of design. Óscar García from Obe Hettich and Borja Garmendia from Pensando en Blanco, gave their own perspective on the way design transcends results. In addition, students from the master showcased the potential of design as a strategic tool.
For more information about the event, please consult this page.