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Kultur impact – Cultural impact

Analysis tool that measures the productivity of the different sectors of cultural and creative industries (CCI)

The qualitative analysis tool for the social impact of cultural and/or sports industries and events covers a significant gap in the methodologies that address the specific needs of institutions, administrations, organisations and businesses concerned about measuring and managing the productivity of the various sectors of cultural and creative industries (CCI) in a sustainable, responsible way. To date, the analysis paradigm for the effects of CCI has been mainly of an economic nature. Our social impact assessment tools are innovative as they combine the training of experts/professionals and the promotion of citizen empowerment in a dynamic, effective way. 

Assessment of the impact of cultural and creative industries, the development of target audiences and consumers and citizen empowerment


This service mainly seeks to assess the impact of cultural and creative industries (including events, fairs and festivals), develop target audiences and consumers and citizen empowerment, thus meeting the real needs of the actors involved in the various cultural sectors.

This methodology helps to build consensus on reliable indicators to assess the social impact of CCIs and is of particular interest for a wide range of actors in the administration, technicians and professionals in both public and private institutions and for citizen and civil society organisations. 

Aimed at public administrations and several cultural industries sectors

This expert service to assess the social impact of CCIs, based on citizen empowerment processes, is mainly aimed at public administrations, members of the various cultural industries sectors (architect firms, audiovisual companies, museums, art collections and foundations, performing arts and music festivals...).  

Training, intervention and empowerment


One of the advantages of our service is that it is easily scalable. This is done in two ways: it is a tool that works well locally; but it has also proven to be effective internationally (with people from different countries).

The basic service consists of:

  • Stage 1. T/ Training
    It includes an information session, an interactive needs mapping and panel discussions leading to collaborative diagnosis that includes proposals for improvement.
  • Stage 2. I/Intervention
    It includes monitoring, going to a reference centre for the customer, where in-situ assessment will be carried out by a team using practical and interdisciplinary criteria. A report will be drawn up with a map of social impact indicators.
  • Stage 3. E/Empowerment
    A participatory process is activated amongst citizens through the PASSPORT tool (participant communities, audiences’ associations, cultural agencies, etc.) to empower them to revise and apply the developed indicators.

Premium Service


In addition to the above stages, the service can be extended to meet the needs of the actors involved, including the following areas of action:

  • Collaborative needs mapping: 2 monitored workshops lasting 2 hours each, including role playing techniques.
  • Creativity Peer review. Visits: Depending on the number of customers, 2 visits will be organised to benchmark centres for the sector to which the customer belongs, guided and monitored by UD staff.
    • Output: A report will be submitted in print form but it may also have an audiovisual and transmedia file (ensuring coverage of the visits in the social networks, digital communities, etc.) format. Dissemination of the collaboratively generated indicators in digital platforms to ensure social visibility.
    • Citizen involvement, by activating a participatory process (depending on the sector, we have cultural consumer associations, communities of followers, artistic associations, etc.). The basic service brings together up to 100 people.

In addition to the findings resulting from each stage, we provide customers with a 50-page extended graphical report including a full account of all the applied tools, which will result in an analysis of the social impact of the event or activity in question.

The Premium customer will be part of UD’s portfolio of Participating Observer Entities monitoring research with feedback from the exploitation of the results obtained from the service. Therefore, regular updates of the indicators and factors emerging from the analysis of relevant social impacts will be obtained throughout these two years.
Fernando Bayón
Leisure and human development team
Institute of Leisure Studies
Director: Izaskun Albizu
Principal Researcher: Aurora Madariaga


Contact and further information