Under the premise that the traditional concept of romantic love is not synonym of equality, ZIRIMIRI organised a social experiment with YOUTUBERS and influential people on 14 February 2019. In collaboration with the Provincial Council of Bizkaia, ZIRIMIRI proposed a new challenge that culminated with an event in BILBOROCK.
The event counted with the participation of Carmen Ruiz Repullo, who explained the story of “Pepa and Pepe”; Begoña Beristain, a journalist who is very committed to the feminist cause; and Ruth Sala, youtube’s lawyer and expert in cyberbullying.
The event was streamed on the social networks with the hashtag # ZIRIMIRICHALLENGE14F. A video of the social experiment and the event will be soon available in the main networks.
The conclusions from the experiment will be part of a research project promoted by ZIRIMIRI RESEARCH in collaboration with the University of Deusto.