On 21 June 2019, the CONNECT Twin Track Programme celebrated the closure of the programme in Spain. CONNECT is a Knowledge Alliance project for Audience Development, funded by the European Commission, that promotes innovative cooperation between universities and business in the cultural sector across Europe.
The main objective of CONNECT is to bridge the gap between teaching in the academic/higher education world and Continuous Professional Development in the cultural sector for the promotion of best practices and a systemic growth around the topic of Audience Development. A transnational team of higher education institutions, private cultural organisations and public sector gathers researchers, teachers and trainers from 6 national hubs in Spain, United Kingdom, Italy, Denmark, Poland and Belgium.
Within the project, the Twin-Track Programme (TTP), an innovative training programme based on the concept that postgraduate students and practitioners from cultural organisations work together on an audience challenge, has run for the last 9 months. The programme, mixing formal and informal learning methodologies and digital resources, has connected students and practitioners working in arts management to the cultural job market by developing entrepreneurship and leadership skills. The TTP closed with an event where postgraduate students, practitioners and mentors, together with the trainers from the University of Deusto shared their experiences and achievements.
CONNECT 575807-EPP-1-2016-1-ES-EPPKA2-KA. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.