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CONNECTING AUDIENCES

Project: European Alliance for Education and Training in Audiences Development (CONNECT)
Principal Investigator: Macarena Cuenca Amigo
Main external stakeholder: Fondazione Fitzcarraldo
Start date: 01/01/2017
End date: 31/12/2019
Interdisciplinary Platform/ Area: B-Creative
Funding scheme: Erasmus+ Knowledge Alliances

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Social Impact Quality education

CONNECT contributes to Sustainable Development Goal 4: “Quality Education” by developing a training programme aimed, on the one hand, at experienced and active professionals in the cultural sector and, on the other hand, at junior profiles at the beginning of their professional career. The project focuses on the issue of training in the development of cultural audiences and is aligned with European Commission priorities. CONNECT seeks to make it easier for young people to access the labour market, which is a European, national and regional concern.

The project has enabled to:

  • on the scientific level, use various research methodologies via:
    • Detailed needs analysis of arts management post-graduate students: 5 countries involved; 49 students interviewed; 2 focus groups studied
    • Detailed needs analysis of practitioners in the cultural sector: 5 countries involved; 628 completed questionnaires; 24 questions
    • Survey of programmes for the development of entrepreneurial skills: 5 countries involved; 138 courses analysed; 2 Audience Development indicators analysed

Connectingaudiences-libro Connectingaudiences-foto