Brief description of the research aims
This team’s research is carried out in the field of strategic management. The scope encompasses different fields of knowledge recognised by the strategic management society, the leading international organisation in the field of strategic management.
This team works in the following specific research areas recognised by the sms:
The two most traditional areas of strategic management:
1. Corporate strategy
2. Competitive strategy
The abovementioned organisation has added the following as new areas which are increasingly important as a response to the new challenges posed by the knowledge society:
3. Knowledge and innovation
4. Strategic human capital
5. Stakeholder strategy
- Innovation and Knowledge Management.
José Luis González
Olga del Orden
Ana Ortíz de Guinea
Carlos Manuel Santana