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ADELA BALDERAS

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ADELA BALDERAS

Área
Deusto Business School
Departamento
Management
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Articles in Scientific Journals

The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies / Journal of Population Ageing

Rivera Hernaez, Olga; Balderas Cejudo, Adela

ISBNAR: 1874-7884 /Volume: 9 /Journal number: 1-2 /Date: 2016

Chapters of Books

The Silver Segment : a case study on how to adapt Marketing Strategies to Segmentation Opportunities in the Hospitality Industry. / Routledge Handbook of Hospitality Marketing.

Rivera Hernaez, Olga; Balderas Cejudo, Adela

ISBNCO: 978-1138214668 /Date: 2018

Health and Senior Tourism: Its impact as determinant, as motivator and as Result,

RIVERA HERNAEZ, OLGA; BALDERAS CEJUDO, ADELA

Congress name: Health and Senior Tourism: Its impact as determinant, as motivator and as Result, /City: Lisboa /Country: Portugal /Publication name: Health and Senior Tourism: Its impact as determinant, as motivator and as Result, /Start date: 2016/10/26 /End date: 2016/10/29

Towards an Active and Healthy Ageing (AHA) approach for senior tourism: A triple helix model of Health as motivation, as determinant and as a result.

RIVERA HERNAEZ, OLGA; BALDERAS CEJUDO, ADELA

Congress name: Towards an Active and Healthy Ageing (AHA) approach for senior tourism: A triple helix model of Health as motivation, as determinant and as a result. /City: Tampère /Country: Finlandia /Publication name: Towards an Active and Healthy Ageing (AHA) approach for senior tourism: A triple helix model of Health as motivation, as determinant and as a result. /Start date: 2016/06/19 /End date: 2016/06/22