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Strategic Plan


Several key aspects of the University of Deusto have been strengthened in the strategic plans developed to date:

  • 2000-2003. Strategic thinking is included in university activities.
  • 2003-2007. The Deusto Education Model and large-scale technology innovation in the classroom.
  • 2007-2010. Adaptation to the European Higher Education Area with the implementation of Bachelor’s and postgraduate degree programmes and reorganisation of the Faculties.
  • 2011-2014. Promotion of research and alliances with other universities,
    such as the world network of Jesuit Higher Education, UNIJES, the Campus of Excellence- Aristos Campus Mundus, and implementation of a broader range of programmes which included new degrees and double Bachelor’s degrees.

During this period, the University has successfully carried out courses to train the university community about our identity and mission as well as other aspects related to teaching, research and technical tasks. The spaces at both campuses have been transformed and expanded while services have been improved.

Assessment of the previous strategic plans revealed the need to define the focus and approach to what we truly believe to be strategic without neglecting development of our achievements and careful consideration of the day to day. 

Careful study of participation dynamics and queries sent to the university community and to society as a whole as well as meetings with leading figures, internal and external bodies, entities and institutions have indicated a two-fold challenge:

  • On the one hand, the need to improve our performance, in our permanent quest for excellence in education and research, together with economic feasibility, which is essential.
  • And, on the other, the patent need to review our mission to serve society, as we address current challenges: values, humanism, technology, the effects of globalisation, lifelong training, employability... …

All of the above must be examined while paying close attention to our university community’s satisfaction with the tasks they perform and the conditions in which they are carried out.

Deusto: Service and commitment

Service in a university context requires full dedication to students and society by enhancing, sharing and transferring knowledge, instilling values and professional training.

Commitment means an obligation to others, opening new spaces for collaboration and, in our case, adding an ethical connotation that encourages people to work for a common

This plan for service and commitment draws its inspiration from our Jesuit tradition and, as a Catholic university in today’s plural world, is our particular way of contributing.

Strategic areas and objectives

Underpinning this plan are three strategic areas which should serve as inspiration to each of the four action scopes typical of academic life: Education; Research; Transfer and Service to society; Persons and the University itself.

Twelve strategic objectives have been defined for each strategic area:

Area 1. Commitment to social justice

Related strategic objectives

  • SO 1. Committed, competent students
  • SO 2. Strategic research
  • SO 3. A university that contributes to building a better society
  • SO 4. Training for university staff and services

Area 2. Serve sustainable development

Related strategic objectives

  • SO 5. New challenges, new degree programmes
  • SO 6. Excellence and competitiveness in research
  • SO 7. Cooperation for growth
  • SO 8. Collaborative work

Area 3. Organisation and people to fulfil our mission

Related strategic objectives

  • SO 9. Efficient use of educational resources
  • SO 10. Commitment to research
  • SO 11. Feasibility to enable us to serve
  • SO 12. Achieve rational recognition of merits




Cross-cutting proyects P1 Persons to carry out our
P2 Organisation to fulfil
our mission
First university role P3 Students to carry out social
P4 Degree programmes
for a new context
P5 e-Campus 
Second university role P6 Excellence research &
Third university role P7 University social
P8 Social Engagement