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30 May 2006

Deusto examines the development of creative and innovative strategies in companies

During this conference, which was presented by the Dean of La Comercial, Susana Rodríguez Vidarte, these issues were examined by Sabin Azua, managing director of B+I Strategy, who gave a lecture on 'Innovación estratégica en las organizaciones. El proyecto de Investigación de B+I Strategy', Mikel Urizarbarrena, chairman of Panda Software, who spoke about 'La innovación en Panda Software', and Johan Roos, director of Imagination Lab, who focused on 'Cómo desarrollar estrategias creativas e innovadoras. Una visión práctica de la estrategia en la empresa'.