The COVID has reconfigured the dynamics, actors and practices in the international relations. It has accelerated previous trends and initiated a phase that some scholars are already categorizing as a new de-globalized world order.

Even though, business operations success have always been closely related to the understanding of international relations, in the post-COVID scenario, the relevance of drafting and implementing realistic and scientific analysis-based internationalization strategy becomes crucial.

A well founded ad-hoc business diplomacy strategy will be the ley to identify and sustain international strategic alliances, as well as prevent risks and perform more sustainable business plans.