Design your own career path

The Bachelor’s in Business Administration offers you general and versatile training, which will enable you to perform a wide range of tasks and projects within a company. However, this broad professional basis is not at odds with a certain level of specialisation that you will achieve through our specialist fields.

In the second term of your final year, you will study five subjects that, taken together, form a specialist field in the following professional areas:

1. Marketing
You will learn to focus management of the firm on the satisfaction of customers and other groups of interest, identifying their needs, fostering the creation of value through high quality products and services and developing efficient exchange relationships.

Subjects:

• Distribution Management
• Strategic Communication Decisions
• Consumer Behaviour
• Market Research
• Marketing Strategy Simulation

2. Strategic Planning
You will learn to manage the firm from an integral perspective, fostering strategies and organising the persons, resources, systems and technology needed, with a view to improving competitiveness and creating value for stakeholders in the different decision-making spheres in the short, medium and long term.

Subjects:

• External Analysis
• Process and System Analysis
• Intrapreneurship
• Business Strategy
• Strategic Control

3. Finance and Accounting
You will learn to diagnose, plan and monitor evolution of the financial-economic situation of business projects and optimise investment and financing decisions.

Subjects:

• Advanced Financial Accounting
• Advanced Management Accounting
• Financial Management II
• Risk Management and Financial Markets
• Corporate Tax Management

4. International Business
(Subjects taught in English)
You will learn to interpret the local and global economic situation with a view to taking advantage of opportunities and facing up to the challenges deriving from it and carry out business operations in an international context.

Subjects:

• International Finance
• International Economics
• European Union
• International Marketing
• International Human Resource Management

Undergraduate Final Year Project

The Undergraduate Final Year Project, which is compulsory, is carried out in the second semester of the third year. Some of the competences you will develop in the undergraduate final year project include: oral and written communication, achievement and quality orientation, systemic thinking, adaptation to the environment, entrepreneurial spirit and project management skills.

In order to enrol, students must have completed, or at least enrolled for, all of the core and compulsory subjects in the programme syllabus.

Stages of the project:

1. Plan the project (the topic will be defined in the preliminary written report)
2. Develop the project. Tutors will assist students during this stage of the project.
3. Submit the final paper.
4. Oral defence

The main aim is to prompt students to complete projects on topics from the following fields under the supervision of an academic tutor within a given time:

• Project on new firm start-ups: development of a business plan on a business idea proposed by the students themselves or, failing that, by a group of external entrepreneurs.
• Case study project – country: In-depth analysis of the business opportunities that a specific country can provide to companies in our community.
• Specific project: Development of in-depth studies on specific topics related to the main areas of competence of the Bachelor’s in Business Management and Administration that are highly topical and of a proven practical applicability.