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BMA + Digital Business Skills

BMA + Digital Business Skills

Digital Business Skills programme structure

The programme is divided into three modules which include seminars and workshops. Action- oriented methodologies are used and business executives lead or take part in these sessions:


Digital Transformation

Digital economy and digital business, Industry 4.0-In Company, Digital Tools.

You will learn business strategies and models to lead digital change in companies and promote optimisation of business models through use of digital technologies with a view to creating new business opportunities in the digital era.

 

Big Data & Business Intelligence

Databases, Big data and Business Intelligence I; Big data and Business Intelligence II

The necessary competences needed to capture, store, use and organise information are taught in this module. The aim is to transform available information into knowledge to support the business's diagnosis and decision-making.

 

Digital Marketing

Digital Marketing I, Digital Marketing II, Digital Marketing III

User experience, e-commerce, mobile marketing…this module focuses on the customer-oriented competence to ensure you can understand and interact with customers in the digital environment.
 

BMA + Digital Business Skills

Digital Business Skills programme structure

The programme is divided into three modules which include seminars and workshops. Action- oriented methodologies are used and business executives lead or take part in these sessions:


Digital Transformation

Digital economy and digital business, Industry 4.0-In Company, Digital Tools.

You will learn business strategies and models to lead digital change in companies and promote optimisation of business models through use of digital technologies with a view to creating new business opportunities in the digital era.

 

Big Data & Business Intelligence

Databases, Big data and Business Intelligence I; Big data and Business Intelligence II

The necessary competences needed to capture, store, use and organise information are taught in this module. The aim is to transform available information into knowledge to support the business's diagnosis and decision-making.

 

Digital Marketing

Digital Marketing I, Digital Marketing II, Digital Marketing III

User experience, e-commerce, mobile marketing…this module focuses on the customer-oriented competence to ensure you can understand and interact with customers in the digital environment.