The programme is divided into three modules which include seminars and workshops. Action- oriented methodologies are used and business executives lead or take part in these sessions:
Digital economy and digital business, Industry 4.0-In Company, Digital Tools.
You will learn business strategies and models to lead digital change in companies and promote optimisation of business models through use of digital technologies with a view to creating new business opportunities in the digital era.
Big Data & Business Intelligence
Databases, Big data and Business Intelligence I; Big data and Business Intelligence II
The necessary competences needed to capture, store, use and organise information are taught in this module. The aim is to transform available information into knowledge to support the business's diagnosis and decision-making.
Digital Marketing I, Digital Marketing II, Digital Marketing III
User experience, e-commerce, mobile marketing…this module focuses on the customer-oriented competence to ensure you can understand and interact with customers in the digital environment.