JAIONE YABAR has a bachelor in business administration (University of Deusto) and a PhD in Marketing (Univeristy of Tilburg). At the moment she is assistant professor at the University of Deusto, where she teaches undergraduate and master courses in the Bilbao Campus. Her main research publications cover topics such as economic psychology, consumer behavior, and decision making.Other research interest areas are digital marketing, blogging and copycatting.