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Currently teaching in Deusto University, Dr. Chemli has more than 15 years of teaching experience in Asia (Assistant Professor and Director of the Graduate Programs in Hospitality and Tourism in Woosong University – South Korea), Africa (Associate Professor and Director of the Master in Hospitality and Tourism - University of la Manouba – Tunisia), and Europe (Guest Professor – University College Birmingham – UK).Dr. Chemli is a holder of a Ph.D. in Organisational Management and Tourism at the University of La Manouba Tunisia in partnership with the University College Birmingham, UK; an MA in Tourism Business Administration at the University of Birmingham, UK and a BA in Hotel and Tourism Management at the Higher School of Business Tunis. The main areas of research are Tourists’ behavior and perception, tourism destinations, and tourism products’ positioning; crisis management, tourism regional development, Sustainable Tourism, SMART High-end Hotels, and FDI