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marco opazo


marco opazo

Assistant Professor
Ph.D. in Economics and Business Management
Positions in other companies or institutions:
Lecturer in Marketing
Curriculum Vitae - PDF

Marco Opazo Basáez is a Lecturer (Assistant Professor) in Marketing at the University of Deusto, Deusto Business School, Spain. His work focuses on firm’s leading edge practices, analysing drivers that shape strategies, models, and mechanisms for value creation based upon data driven analysis. His research interests include servitisation, digitalisation, sustainability, and innovation. He has participated in international research projects with diverse European universities.